{"id":2386,"date":"2019-10-02T10:46:32","date_gmt":"2019-10-02T08:46:32","guid":{"rendered":"https:\/\/www.mindanalytics.es\/?p=2386"},"modified":"2019-10-02T10:49:59","modified_gmt":"2019-10-02T08:49:59","slug":"travel-distributor-knowing-customers-economic-impact","status":"publish","type":"post","link":"https:\/\/old.wearemind.io\/en\/travel-distributor-knowing-customers-economic-impact\/","title":{"rendered":"Travel Distributor: The importance of knowing the customer’s economic impact"},"content":{"rendered":"\n

By using new machine learning\ntechnologies, we can compare similar customers and identify the products\noffered, which ones are converted, and which ones aren’t being offered to other\ncustomers.  All this technology helps optimise the product and get the\nmost out of a travel distributor’s portfolio.<\/p>\n\n\n\n

It’s also important to know the\nimpact of each customer on the infrastructure. This way we can map out a good\nstrategy. By knowing the number of availability requests, which ones are\nprocessed correctly and which ones have errors, we’ll discover the impact of\neach one on the technological infrastructure.<\/p>\n\n\n\n

As we can see, having data is\nessential for knowing each customer in depth in order to make the best\ndecisions in the business. Many tourist distributors often fall into the trap\nof thinking that the customer who buys the most is the one that brings the most\nprofits to the business. This isn’t entirely true. Thanks to the analytical\nstudy of data, we can find out what type of actions should be carried out and\ncheck where mistakes are being made and where business opportunities are being\nlost. It’s paramount to realise the impact that each customer has on our\ninfrastructure so that we can respond accordingly.<\/p>\n\n\n\n

It’s a big mistake to keep on\nignoring everything that this information can positively contribute to the\nwhole business. If the goal is product enhancement and optimisation, data must\nbe taken into account. <\/p>\n\n\n\n

Knowing the challenges faced by the entire tourism industry is key to the development of the business. To find out how to respond and how not to be left behind in this industry, simply download our e-book, How to become a Smart Travel Distributor: The Future of Business Travel, and discover the keys to your growth. <\/p>\n\n\n\n

Download: https:\/\/www.mindanalytics.es\/ebook-how-to-be-come-a-smart-travel-distribution\/<\/strong><\/a> <\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

By using new machine learning technologies, we can compare similar customers and identify the products offered, which ones are converted, and which ones aren’t being offered to other customers.  All this technology helps optimise the product and get the most out of a travel distributor’s portfolio. It’s also important to know the impact of each […]<\/p>\n","protected":false},"author":3,"featured_media":2375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,31],"tags":[81,87,82,84],"class_list":["post-2386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology","tag-hotel-distributors","tag-hotels","tag-travel","tag-travel-distributor"],"yoast_head":"\nTravel Distributor: knowing the customer's economic impact<\/title>\n<meta name=\"description\" content=\"Knowing the economic impact that each client has on the infrastructure is key for any travel distributor. 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