{"id":2408,"date":"2019-10-09T10:27:16","date_gmt":"2019-10-09T08:27:16","guid":{"rendered":"https:\/\/www.mindanalytics.es\/?p=2408"},"modified":"2019-10-09T10:27:18","modified_gmt":"2019-10-09T08:27:18","slug":"optimising-the-tourism-product-and-boosting-sales-with-data","status":"publish","type":"post","link":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/","title":{"rendered":"Optimising the tourism product and boosting sales with data"},"content":{"rendered":"\n<p>In order to optimise the tourism product (portfolio) and the technological infrastructure, we need to have the right data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The products that each customer is asking for.<\/li><li>What they are and aren&#8217;t buying. <\/li><li>The products they aren&#8217;t asking for and which ones could be\n     interesting to increase conversion.<\/li><\/ul>\n\n\n\n<p>With this data, we can reach\nconclusions that help optimise the product per customer. We can analyse the\ncustomer, the source market, the destination, the most requested hotels, the\nconverted ones, and the unrequested and the requested ones. If\nthe data gives a negative view of a product, we&#8217;ll be able to find out why this\nproduct isn&#8217;t attractive and we can change specific strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do we optimise the tourism\nproduct? <\/h3>\n\n\n\n<p>All this information is\ncollected solely via data and its subsequent analysis using machine learning\ntools. It&#8217;s important to have agreements with providers, in several areas, in\norder to offer a competitive price wherever there are more interested\ncustomers. In other words, thanks to this information we can focus on the\ndestinations where our tourism product is more competitive and attractive while\nforgetting about those that trigger less interest. <\/p>\n\n\n\n<p>Only with data analysis can we\nclearly commit to the strategy that best optimises business, cut infrastructure\ncosts and reduce calls to providers.&nbsp; We\ncan even find out which platforms work best thanks to data.<\/p>\n\n\n\n<p>The optimisation of the tourism product is one of the challenges that this industry must face if it wants to keep afloat in this business. But not just that, in the ever-variable world of the travel industry we have to be aware of all the changes and know how to deal with them. In the e-book \u201cHow to become a Smart Travel Distributor: The Future of Business Travel\u201d you&#8217;ll find all the solutions to find out how to positively deal with this business and make headway. Download <a href=\"https:\/\/www.mindanalytics.es\/ebook-how-to-be-come-a-smart-travel-distribution\/\"><strong>here<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to optimise the tourism product (portfolio) and the technological infrastructure, we need to have the right data, such as: The products that each customer is asking for. What they are and aren&#8217;t buying. The products they aren&#8217;t asking for and which ones could be interesting to increase conversion. With this data, we can [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,31],"tags":[92,81,87,91,85,86],"class_list":["post-2408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology","tag-data","tag-hotel-distributors","tag-hotels","tag-machine-learning-2","tag-travel-2","tag-travel-distributor-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimising the tourism product and boosting sales with data -<\/title>\n<meta name=\"description\" content=\"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising the tourism product and boosting sales with data -\" \/>\n<meta property=\"og:description\" content=\"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Mind Analytics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mindanalytics\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-09T08:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-09T08:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"569\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marcos Aranda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MindAnalyticsSL\" \/>\n<meta name=\"twitter:site\" content=\"@MindAnalyticsSL\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marcos Aranda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/\"},\"author\":{\"name\":\"Marcos Aranda\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#\\\/schema\\\/person\\\/26c7e15b4c6ee9f3dfbc518baca34b71\"},\"headline\":\"Optimising the tourism product and boosting sales with data\",\"datePublished\":\"2019-10-09T08:27:16+00:00\",\"dateModified\":\"2019-10-09T08:27:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.wearemind.io\\\/assets\\\/uploads\\\/2019\\\/10\\\/tourism-product.jpg\",\"keywords\":[\"data\",\"hotel distributors\",\"hotels\",\"machine learning\",\"travel\",\"travel distributor\"],\"articleSection\":[\"News\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/\",\"url\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/\",\"name\":\"Optimising the tourism product and boosting sales with data -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.wearemind.io\\\/assets\\\/uploads\\\/2019\\\/10\\\/tourism-product.jpg\",\"datePublished\":\"2019-10-09T08:27:16+00:00\",\"dateModified\":\"2019-10-09T08:27:18+00:00\",\"description\":\"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.wearemind.io\\\/assets\\\/uploads\\\/2019\\\/10\\\/tourism-product.jpg\",\"contentUrl\":\"https:\\\/\\\/old.wearemind.io\\\/assets\\\/uploads\\\/2019\\\/10\\\/tourism-product.jpg\",\"width\":500,\"height\":569},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/optimising-the-tourism-product-and-boosting-sales-with-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimising the tourism product and boosting sales with data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#website\",\"url\":\"https:\\\/\\\/old.wearemind.io\\\/\",\"name\":\"Mind Analytics\",\"description\":\"Mind Analytics, Consultores de Gobierno del Datos. El dato como activo estrategico\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.wearemind.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#organization\",\"name\":\"Mind Analytics\",\"url\":\"https:\\\/\\\/old.wearemind.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mindanalytics.es\\\/assets\\\/uploads\\\/2019\\\/04\\\/mindanalytics-logo-emails.png\",\"contentUrl\":\"https:\\\/\\\/www.mindanalytics.es\\\/assets\\\/uploads\\\/2019\\\/04\\\/mindanalytics-logo-emails.png\",\"width\":562,\"height\":92,\"caption\":\"Mind Analytics\"},\"image\":{\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/mindanalytics\",\"https:\\\/\\\/x.com\\\/MindAnalyticsSL\",\"https:\\\/\\\/www.instagram.com\\\/mindanalytics\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mind-analytics\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCI-z4ejTMP5Pjgyue6DQMfw\\\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.wearemind.io\\\/#\\\/schema\\\/person\\\/26c7e15b4c6ee9f3dfbc518baca34b71\",\"name\":\"Marcos Aranda\",\"url\":\"https:\\\/\\\/old.wearemind.io\\\/en\\\/author\\\/beatriz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimising the tourism product and boosting sales with data -","description":"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/","og_locale":"en_US","og_type":"article","og_title":"Optimising the tourism product and boosting sales with data -","og_description":"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.","og_url":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/","og_site_name":"Mind Analytics","article_publisher":"https:\/\/www.facebook.com\/mindanalytics","article_published_time":"2019-10-09T08:27:16+00:00","article_modified_time":"2019-10-09T08:27:18+00:00","og_image":[{"width":500,"height":569,"url":"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg","type":"image\/jpeg"}],"author":"Marcos Aranda","twitter_card":"summary_large_image","twitter_creator":"@MindAnalyticsSL","twitter_site":"@MindAnalyticsSL","twitter_misc":{"Written by":"Marcos Aranda","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#article","isPartOf":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/"},"author":{"name":"Marcos Aranda","@id":"https:\/\/old.wearemind.io\/#\/schema\/person\/26c7e15b4c6ee9f3dfbc518baca34b71"},"headline":"Optimising the tourism product and boosting sales with data","datePublished":"2019-10-09T08:27:16+00:00","dateModified":"2019-10-09T08:27:18+00:00","mainEntityOfPage":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/"},"wordCount":324,"publisher":{"@id":"https:\/\/old.wearemind.io\/#organization"},"image":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#primaryimage"},"thumbnailUrl":"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg","keywords":["data","hotel distributors","hotels","machine learning","travel","travel distributor"],"articleSection":["News","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/","url":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/","name":"Optimising the tourism product and boosting sales with data -","isPartOf":{"@id":"https:\/\/old.wearemind.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#primaryimage"},"image":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#primaryimage"},"thumbnailUrl":"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg","datePublished":"2019-10-09T08:27:16+00:00","dateModified":"2019-10-09T08:27:18+00:00","description":"The optimization of the tourism product is the key to improving the business, the data provide the information we need to grow.","breadcrumb":{"@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#primaryimage","url":"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg","contentUrl":"https:\/\/old.wearemind.io\/assets\/uploads\/2019\/10\/tourism-product.jpg","width":500,"height":569},{"@type":"BreadcrumbList","@id":"https:\/\/old.wearemind.io\/en\/optimising-the-tourism-product-and-boosting-sales-with-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.wearemind.io\/en\/"},{"@type":"ListItem","position":2,"name":"Optimising the tourism product and boosting sales with data"}]},{"@type":"WebSite","@id":"https:\/\/old.wearemind.io\/#website","url":"https:\/\/old.wearemind.io\/","name":"Mind Analytics","description":"Mind Analytics, Consultores de Gobierno del Datos. El dato como activo estrategico","publisher":{"@id":"https:\/\/old.wearemind.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.wearemind.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/old.wearemind.io\/#organization","name":"Mind Analytics","url":"https:\/\/old.wearemind.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/old.wearemind.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.mindanalytics.es\/assets\/uploads\/2019\/04\/mindanalytics-logo-emails.png","contentUrl":"https:\/\/www.mindanalytics.es\/assets\/uploads\/2019\/04\/mindanalytics-logo-emails.png","width":562,"height":92,"caption":"Mind Analytics"},"image":{"@id":"https:\/\/old.wearemind.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mindanalytics","https:\/\/x.com\/MindAnalyticsSL","https:\/\/www.instagram.com\/mindanalytics\/","https:\/\/www.linkedin.com\/company\/mind-analytics","https:\/\/www.youtube.com\/channel\/UCI-z4ejTMP5Pjgyue6DQMfw\/featured"]},{"@type":"Person","@id":"https:\/\/old.wearemind.io\/#\/schema\/person\/26c7e15b4c6ee9f3dfbc518baca34b71","name":"Marcos Aranda","url":"https:\/\/old.wearemind.io\/en\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/posts\/2408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/comments?post=2408"}],"version-history":[{"count":0,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/posts\/2408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/media\/2412"}],"wp:attachment":[{"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/media?parent=2408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/categories?post=2408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.wearemind.io\/en\/wp-json\/wp\/v2\/tags?post=2408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}